Sometimes it is necessary to actually visualize data to make it understandable and easier to comprehend, even for people who are not that much in technical SEO. Visualization usually helps everyone to understand complex…

Using Search Operators for your research is almost as old as Search Engines are. They can deliver great insights when it comes to analyzing Websites for SEO. No matter if you are analyzing a new prospect or an existing …

To track Subfolders or Subdomains is sometimes quite interesting, depending on the setup of your server-structure or website. When it comes to a little more advanced Data Views in Google Analytics, there sometimes comes …

In this series, I am going to explain KPIs to you, what they are for and how to help your Google Analytics clients or internal teams in your corporation to understand metrics and KPIs the right way. At the end of this po…

As all of my clients know, I am not a huge fan of Subdomains. From a simple SEO perspective traffic that arrives at something.domain.tld isn't the same traffic that arrives on www.domain.tld. In my experience, it is bett…

You for sure heard it: "Content is King". One of the most quoted statements when it comes to SEO. I'd like to take things even further and show you one (easy) method on how to validate your content. The key to this metho…

Adding the right Currency Codes in Google Tagmanager (GTM) helps you track Conversions correctly for Google AdWords. Neither in the Google Tagmanager documentation nor in Google AdWords, there is a hint, where you can fi…

If you keep getting the "Cannot Verify Server Identity" Popup on and on your iPhone after an update as it recently happened with the iOS 11.3 Update, I can at least give you a few hints, how to solve that problem. This i…

Screaming Frog is one of the most comfortable SEO-Software pieces out there. Screaming Frog Ltd started publishing this software for Windows on 23rd of November 2010. Due to the success and the fact that many SEO special…